Over the past few years, many of us have gotten a crash course in what we now call artificial intelligence—but really, it has mostly been a crash course in large language models. Increasingly, however, LLMs are no longer the only category of AI drawing high expectations, massive funding rounds, and significant research and product development.

Over the past year, we've seen a plethora of new announcements in a category labeled "world models," and you'll likely see more movement there in the coming months and years.

Instead of or in addition to working with language, world models aim to lay the groundwork for AI systems that are capable of simulating the physical world, or at least a useful approximation of it.

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DeepSeek, the Chinese startup developing large language models that are competitive with those from US companies like OpenAI and Anthropic, is planning to enter the silicon business, according to Reuters.

Citing three people familiar with the matter, Reuters writes that DeepSeek has been working on a move into silicon for about a year. It has been meeting with potential partners in the hardware and silicon space and has been hiring engineers for the project.

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