Does it feel like people are perhaps a little grumpier or more on edge these days? It’s not like it’s without reason. There are wars. The climate is going haywire. Someone just died of plague. Scientific research is under attack. Machines keep stealing humans’ work. The media is a mess. And just when it all starts to feel a little overwhelming, Jaguar goes and unveils a new car.

The Type 01 is the first model to arrive from Jaguar’s rebirth. The British carmaker was an early entrant to the modern EV market with the 2017 I-Pace, which was fun to drive even if it was too small inside and perhaps completely unreliable. An all-electric sedan was supposed to be next, but a year from the showroom, it was abruptly canceled, leaving the automaker with nothing to sell as old models like the F-Pace ceased production.

Instead, Jaguar got to work on an all-new electric vehicle platform called JEA, which will underpin an all-electric product line. An elevated ownership experience and a starting price of about double the brand’s previous $60,000 entry point was the idea, Jaguar boss Rawdon Glover told me in 2024. Then last year the brand started teasing its relaunch, and everyone got upset. Things got even worse when the first images of the slab-sided and pastel-shaded Type 00 coupe concept leaked.

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There’s been something of a change in the world of motorsport over the past few years. It has to do with where the money comes from. In the old days, it was tobacco and, to a lesser extent, booze. Today such things are mostly banned, and when you look at a racecar covered in sponsor logos, you’re likely to see something crypto-, cyber-, or AI-related.

This makes sense—an ever-larger share of our GDP is wrapped up in those segments. They’re the ones with all the money, and it takes money to go racing. So at the amateur level, we’ve seen tech CEOs replace dentists as the privateer of choice: This past weekend’s Petit Le Mans included co-founders of GitHub, CrowdStrike, Shopify, and the creator of Ruby on Rails, to name a few.

But this is an instance where a sponsor can provide tangible benefits to their motorsports partner beyond a bank transfer, as Chip Ganassi Racing (CGR) and OpenAI have been showing in IndyCar this year.

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