Disable autoplay and infinite scroll or risk massive fines, EU tells Meta
10 July 2026 at 15:46
The European Union is ramping up pressure on Meta to make big changes to Facebook and Instagram after the European Commission preliminarily found that features like autoplay, infinite scroll, and highly personalized content recommendations were addictive.
On Thursday, the EC said its investigation indicated that βMeta did not adequately assess the risks of its addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults.β
βThese features fuel the user's urge to keep scrolling and shift the brain into βautopilot mode,' contributing to unhealthy habits and compulsive use,β the commission said.


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