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Boomers, not Gen Z, are the generation cutting back most on alcohol

Baby boomers are the generation cutting back most on alcohol consumption, outstripping Gen Z’s abstinence, as moderation takes hold at every level of society.

Seventy-one percent of boomers, those born between 1946 and 1964, consumed alcohol in the past six months—the lowest drinking rate of any generation and down 2 percentage points from three years ago, according to IWSR, a market researcher for the global beverage industry.

By contrast, 74 percent of Gen Z who are at the legal drinking age reported drinking in the past six months, up from 66 percent three years ago, as young people in their late teens and 20s catch up with the total adult population drinking rate of 76 percent.

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UK likely to intervene in Paramount takeover of Warner Bros. Discovery

The British government could intervene in the $111 billion takeover of Warner Bros. Discovery by Paramount Skydance, citing concerns around the need for a plurality of views in news as well as media ownership in the UK.

UK culture secretary Lisa Nandy said on Tuesday that she was “minded to intervene” in the deal, which would create one of the world’s largest media and entertainment groups.

The takeover would lead to WBD media franchises such as CNN, HBO, and Warner Bros. movies being added to Paramount’s stable of assets, which include CBS in the US and Channel 5 in the UK.

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