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Data centers’ energy demand threatens Trump’s “Made in America” plan

US manufacturers in many Rust Belt cities and towns are paying significantly higher electricity costs as growing energy demand from data centers strains the largest power grid operator in the United States. The resulting squeeze on profit margins for steelmakers and brick factories could further undermine President Donald Trump’s “Made in America” plan to revive US manufacturing, and it comes as Trump has simultaneously championed the tech companies behind the AI data center boom.

Factory electricity bills are generally rising faster than those for other business customers or residential customers, according to a Reuters analysis. It highlighted the example of the Belden Brick Company, a 141-year-old brick manufacturer in Ohio, whose electricity bills have soared from $1,600 to $12,000 per month due to a higher monthly capacity charge in the 13-state region served by the grid operator PJM Interconnection.

Meanwhile, the Steel Manufacturers Association warned that US steel companies concentrated in the Rust Belt region served by PJM Interconnection are paying tens of millions of dollars in higher power costs per year. Electricity accounts for 20 to 40 percent of the total production costs of making steel.

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Google’s AI buildout drove 37% increase in electricity use in 2025

Google reported that its annual electricity consumption rose by 37 percent in 2025—the largest increase in the company’s history as Silicon Valley’s AI data center buildout continues. But the tech giant says it kept operational carbon emissions down by continuing to purchase massive amounts of clean energy.

The company’s latest sustainability report acknowledges that Google’s total electricity usage has increased by more than 250 percent since 2019, which the company attributed to ongoing growth in Google Cloud, YouTube video streaming, and data center construction and operations supporting various AI products and services. The unprecedented 37 percent annual increase is part of an ongoing trend, given how Google’s total electricity consumption also grew by 27 percent in 2024.

“While the path to achieving our climate ambitions will not be linear—given our AI infrastructure buildout is currently accelerating faster than the grid is decarbonizing—we remain focused on scaling abundant and affordable clean power globally and progressing technological innovations that drive down emissions across our operations and the broader industry,” according to the Google sustainability report.

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